STYLE GUIDE
One thing that has helped me choose outfits for my own family photos is to start with ONE outfit. Find the perfect outfit for that one person (sometimes its easiest to pick moms outfit first). We do not want to look to matchey matchey. So choosing a couple colors is always a good start. Stay away from logos, graphic tees and bright colors. Earthy tones are always a good start. I tend to advise my clients to throw in a print with some solids.
For heavier clients layers is always a great way to break up the belly or areas that are less flattering. Ball caps are really up to you but if you can get the hubby or kiddos to leave that off for just a little bit photos look just a little bit better.
Tight clothing, super short skirts, sunglasses on the head or cell phones in the pockets are a no no. Remember to remove hair ties from the wrists.
Being comfortable in what you choose to wear is key. Being able to sit during the session helps create additional posing options.
I also like to suggest looking at Pinterest, "family outfit ideas for photoshoots" or similar wording will bring up great options for colors and styles. This is just a helpful way to give you a visual to start building your family's wardrobe